Achieving change by incorporating behavioural insights into energy efficiency policies
The human dimension plays a complementary role to technology and innovation in delivering the full energy efficiency potential required to achieve the world’s energy and environmental goals. In recognition of this, under the 2018 Argentinian G20 Presidency, the G20 Energy Ministers noted in their Communiqué the potential for behaviour change to act as “a bridge between innovation, technological progress, and nationally driven energy efficiency measures, [and to deliver] greater benefits for consumers and all sectors of the economy.”
IPEEC, the Argentinian Ministry of Energy (MEN), and the International Energy Agency (IEA) hosted a workshop on ‘Behaviour Change for Energy Efficiency: Opportunities for International Cooperation in the G20 and beyond’ in September 2018 in Paris, France. Together, IPEEC, IEA and G20 economies – as well as other international organisationss, research organisations, and advocacy bodies working in this field, shared hands-on experiences and discussed the opportunities for international collaboration to explore how behavioural sciences can be applied to energy efficiency policies to enhance their effectiveness.
The recently released outcome report presents the key messages from the workshop, including the crucial role of human behaviour in scaling up energy efficiency, the ways behavioural insights can complement conventional policy instruments and approaches to improve energy efficiency, and the opportunities for international collaboration on this topic. The report also gathers sectoral insights for buildings/appliances, industry and transport, highlighting policy examples from different countries. Multiple next steps are identified in the report to translate this G20 political agreement into concrete actions.
IPEEC will continue to play a central role in coordinating the potential work related to behaviour change under the sectoral work streams of the G20 Energy Efficiency Leading Programme (EELP), and maintain the visibility of behaviour change in the energy efficiency landscape.